Many business colleges offer a course in golf to their soon-to-be graduates. Although this may seem like a waste of resources, to parents especially, it’s an essential course for students who aspire to be movers and shakers in the business world.
The average person’s experience with golf probably goes as far as following the achievements of the top golfers on the weekly tournaments. The sport has been reenergized by the new generation of diverse players to the game.
But golfing is not just about fun and games. For decades, business professionals have used the sport to build businesses, broker major deals and entertain their most valued clients. The working person with no golf experience may think the game is too slow and long but it is for those same reasons why golf is the ideal dealmaker.
The length of the game, approximately 4-5 hours, and the pace of the game allow time for you to really get to know the people you are playing with. Even the best networking event cannot boast these advantages as you probably have only a few minutes at best to speak with someone you want to get to know before their attention is drawn to someone or something else.
Golf does not require you to be a super athlete. There is no stressful running, jumping or diving for balls as is often the case in basketball, tennis, softball or even volleyball. Golf offers the opportunity to walk at your own pace and the competition is not between players; you are playing against yourself. The object is to improve your technique and your score so you are basically challenging yourself. The game will also reveal your personality. How do you respond under pressure? What do you do when you are faced with challenges? The game will highlight your problem-solving techniques as you are not able to solicit advice from your partners or anyone else on the course except your caddy if you have one. This kind of information is a gold mine when building business relationships.
Golf etiquette dictates that business should never be discussed while playing. However, after the game, players often retreat to the clubhouse and that’s where major business deals are made. Golf offers the unique opportunity to really get to know an individual, and people do business with those they know, like and trust. When strong relationships are formed, this opens the doors to expand your network, grow your business and broker profitable deals.
The game is one for all ages, so take a few golf lessons, learn the etiquette of the game, invite a few friends or potential clients, and begin to golf for gold!










